Googleのadsenceが行動ターゲティング機能をつけるようだ。
At Google, we believe that ads are a valuable source of information — one that can connect people to the advertisers offering products, services and ideas that interest them. By making ads more relevant, and improving the connection between advertisers and our users, we can create more value for everyone. Users get more useful ads, and these more relevant ads generate higher returns for advertisers and publishers. Advertising is the lifeblood of the digital economy: it helps support the content and services we all enjoy for free online today, including much of our news, search, email, video and social networks.
That’s why Google has worked hard to create technology that makes the advertising on our own sites, and those of our partners, as relevant as possible. To date, we have shown ads based mainly on what your interests are at a specific moment. So if you search for [digital camera] on Google, you’ll get ads related to digital cameras. If you are visiting the website of one of our AdSense partners, you would see ads based on the content of the page. For example, if you’re reading a sports page on a newspaper website, we might show ads for running shoes. Or we can show ads for home maintenance services alongside a YouTube video instructing you on how to perform a simple repair. There are some situations, however, where a keyword or the content of a web page simply doesn’t give us enough information to serve highly relevant ads.
Making ads more interesting
正直、どこまで正確性を求められるか、っていう技術のハイレベルな部分での争いだと思っているのだけど、こういう風潮が広まって、常時接続が当たり前になった今、クライアントから情報が拾われていくのは仕方のないことなのかな。シンクライアント端末だとどうなるんだろうか。
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